What Youth Think

Student Insights on Cars and Airlines

admin — Mon, 03 May 2010 16:01:21 +0000

Students at the University of Massachusetts discuss favorite auto and airlines companies. Gas mileage, durability, reliability, affordability. Hand-me-downs from parents are also common.
Honda, Ford, Nissan, and Dodge, JetBlue are brands mentioned.

Student Insights on Mobile

admin — Mon, 03 May 2010 15:52:56 +0000

Students at the University of Massachusetts talk about what they like and dislike about their mobile phones and network providers. Verizon Wireless, T-Mobile, AT&T, iPhone, Blackberrry, LG are discussed. A majority of the group were on family plans.

Mobile in England

admin — Fri, 16 Apr 2010 16:58:24 +0000

Mobile in China

admin — Fri, 16 Apr 2010 15:48:32 +0000

Big Brands On Campus

admin — Thu, 15 Apr 2010 14:47:16 +0000

Here is more video from our discussion with students at the University of California-Irvine. In this video we ask “What Brands GET you?” Their answers such as Nike and Apple may not surprise you but what we found interesting was their keen understanding, awareness and interest in the marketing of these brands. Old Spice was another name that stood out, a brand that in the past ten years has really turned around it’s image as an old man’s aftershave into an array of bath products for young men. However, when asked about Axe, it was viewed as a product for high school students. The conversation then turns to food and how students may “splurge on the cool technology” but seek out the high value, low cost, greater quantity, when it comes to choices for dining. Wendy’s value menu, Subway’s $5 Footlongs and Chipotle’s sizable burrito offerings get the mention.

The iPhone Changed My Life

admin — Thu, 15 Apr 2010 14:40:54 +0000

Last week on our mobileYouth North America Tour we visited with students on campus to discover what their thoughts are on youth marketing, brands, media and mobile. Here is the video footage we shot at the University of California-Irvine. The students openly chat about their thoughts on their mobile devices such as the iPhone, Blackberry, Google Phone, and network providers such as Verizon, AT&T, Boost Mobile and T-Mobile .

The Brands That Move Students…Literally

admin — Thu, 15 Apr 2010 14:32:51 +0000

We asked students at the University of California – Irvine what their favorite airlines and auto manufacturers are…

“Bags fly free and that’s important to me…” (Southwest Airlines)
“I think Volkswagen does a good job of catering to the young trendy crowd…”
“Any kind of fuel efficient car is going to appeal more to people our age because gas prices, especially here in Southern California are really expensive…”
“The Civics are very efficient, very durable, really good for college kids…”
“Small SUV type cars that you can pack a lot of stuff in and go on road trips with friends…”

We also ask them what they think of the Toyota Scion and what they say may surprise you…

I want my MTV…back

admin — Thu, 15 Apr 2010 14:28:55 +0000

We asked students at University of California-Irvine…

What do you think of MTV?

Student 1: “Music”
Student 2: “Reality TV”
Student 3: “Trendy”
Student 4: “Super Fake”
Student 5: “Cheesy”

“There’s a lot of BS on that channel I think”

“The reality that they put out there is just like the fakest most see-through thing ever…I don’t know who watches MTV still.”

“MTV! Start playing music videos again. That’s what we grew up on…It’s not music television anymore. It’s just really crappy reality TV shows.”

They also grew up on advertising overload so it may or may not surprise you to hear what they say about product placements in music videos and how they welcome over-commercialization.

Passion for Brands 14 April 2010

admin — Tue, 13 Apr 2010 09:31:34 +0000

What do youth think of your brand, your marketing and your ideas?

Unlike other marketing, tech and social media webinars, we give your customers – YOUTH – an opportunity to do the talking.

Let Marlissa Dessy, Cyan Loh and friends tell you straight in this new What Youth Think webinar brought to you by Youth Research Partners.

After some really exciting runs with our Young Ideas Salon webinar series weeks back, we’re now going Live for What Youth Think Live webinar hosted by Bernard Hor and Faisal Muhammad.

Each week, we will specially invite young and vibrant youth trendsetters on the show with us. Join us for a live experience of youth insights as these youth speak about brands and sharing their thoughts on what marketing with youth is all about.

A BrightTALK Channel

Indian Youth and Mobile

admin — Fri, 05 Mar 2010 14:10:37 +0000

Indian youth on the street discuss mobile handsets, networks and advertising.