Student Insights on Cars and Airlines

Students at the University of Massachusetts discuss favorite auto and airlines companies. Gas mileage, durability, reliability, affordability. Hand-me-downs from parents are also common.
Honda, Ford, Nissan, and Dodge, JetBlue are brands mentioned.

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Student Insights on Mobile

Students at the University of Massachusetts talk about what they like and dislike about their mobile phones and network providers. Verizon Wireless, T-Mobile, AT&T, iPhone, Blackberrry, LG are discussed. A majority of the group  were on family plans.

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Big Brands On Campus

Here is more video from our discussion with students at the University of California-Irvine. In this video we ask “What Brands GET you?” Their answers such as Nike and Apple may not surprise you but what we found interesting was their keen understanding, awareness and interest in the marketing of these brands. [...]

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The iPhone Changed My Life

Last week on our mobileYouth North America Tour we visited with students on campus to discover what their thoughts are on youth marketing, brands, media and mobile. Here is the video footage we shot at the University of California-Irvine. The students openly chat about their thoughts on their mobile devices such as the [...]

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The Brands That Move Students…Literally

We asked students at the University of California – Irvine what their favorite airlines and auto manufacturers are…
“Bags fly free and that’s important to me…” (Southwest Airlines)
“I think Volkswagen does a good job of catering to the young trendy crowd…”
“Any kind of fuel efficient car is going to appeal more to people our age because [...]

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I want my MTV…back

We asked students at University of California-Irvine…
What do you think of MTV?
Student 1: “Music”
Student 2: “Reality TV”
Student 3: “Trendy”
Student 4: “Super Fake”
Student 5: “Cheesy”
“There’s a lot of BS on that channel I think”
“The reality that they put out there is just like the fakest most see-through thing ever…I don’t know who watches MTV still.”
“MTV! [...]

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