We’re not academics, professors, doctors of sociology, techies or mobile marketing gurus. We’re not specialist outsourcers who’ll delegate your research and marketing needs to a sweatshop in Kolkata. We’re simply passionate about youth culture and marketing. That’s why we’ve been in the game since 2001 working with brands like Disney, Red Bull, MTV and Nokia.
We love sharing what we learn and helping clients focus on what matters now. It’s too easy to dump a 200 page report or even more insights on your desk. That’s just lazy. We’re passionate about simplicity and giving clients an actionable marketing plan rather than more information.
We’re agents of change; Pirates not the Royal Navy. We’re the 10% and love building bridges between companies and youth culture. But we’re not a “youth agency” coming to tell you how all your marketing is junk and so “middle-aged”. We aren’t “trends consultants” who’ll roll into the meeting on a scooter.
We’re focused on the bottom line. You’re more likely to see us wearing suits than carrot jeans and a baseball cap. You’ll want to work with us not because we try to look like youth but because we’re trying to understand your business challenges. And, we may even tell you what you don’t want to hear.
This is a journey and we hope you’ll join us along the way.
Graham D. Brown
Director
@GrahamDBrown
Since witnessing the growth of youth media and technology having lived in Japan in the early 90s, Graham along with business partner Josh Dhaliwal has helped grow mobileYouth to serve over 250 clients in 60 countries worldwide – names such as Vodafone, Nokia, Coke, McDonald’s, Telenor, Orange, O2, Verizon, Boost Mobile, the UK government and the European Commission.
Graham is a regular public speaker and has presented at the 3GSM World Congress, Barcelona and been interviewed on CNN, CNBC, BBC TV and Radio. His work has also been featured in the Wall Street Journal, Financial Times and the Guardian. He hosts the youth marketing stream on Upstart Radio and mobileYouth’s own TV channel.
Graham is also a judge on the Mobile Marketing Association’s Award Panel and an adviser to the Global Youth Marketing Forum in India 2010.
Josh Dhaliwal
Director
@joshdhaliwal
Josh co-founded mobileYouth having spent several years spent in broadcast television and new media.
His interest in wireless media stems from working at news broadcaster ITN where he worked with UK network operator Orange on the development and strategy for launch of their online and mobile internet portals as well as Europe’s first mobile news service. This was followed by a period exploring the potential of live video streaming on mobile networks and devices working with broadcasters’ and several global network operators.
Josh is an occasional speaker and commentator on the subject of young people and mobile phones an area in which he has chaired several industry conferences as well as being a spokesperson for the media. His media credits include appearances on CNN, Sky News, BBC Breakfast News, Tonight with Trevor McDonald and BBC Radio.
Benjamin Leis
Global Marketing Manager
@mYBenLeis
Benjamin is the Global Marketing Manager based out of the United States office in Miami, Florida. With a 9 year background in college marketing and media relations, Benjamin has helped brands such as Red Bull, Microsoft and Warner Bros. connect with the college community.
His expertise in communications helped him to propel past his college marketing companies’ to a point where business grew exponentially and media exposure was commonplace. He speaks frequently on college campuses and continues consulting with brand managers and entrepreneurs. He currently blogs at Big Brand On Campus and maintains ownership of The Campus Buzz PR.
